Wednesday, September 15, 2010

The Power of a First Impression


I have to say, the more I noodle around the St. Baldrick's website, the more impressed I am. For a charity celebrating just its 10th birthday, it's remarkably organized when it comes to giving volunteers the tools they need to succeed — forms, letters, posters, even tips for cultivating the media.

From a business standpoint, it's great to see someone with their act together — a solid process that's clearly well thought out and just as well executed. Great model for any non-profit to follow.

These days, givers are much more discerning in how they allocate increasingly limited funds. I know I certainly am. That's why I'm so glad that St. Baldrick's has lived up to the hype — I can feel good about losing my hair not only on a personal level, but on a more practical business level as well.

Three days to the haircut of a lifetime! If you've yet to donate, please consider doing so now. I'll even save you a lock of hair come Saturday!

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